OpenRTB demand partners.
More campaigns for your inventory.

How OpenRTB demand integration works

In an OpenRTB integration, your ad server or supply platform sends a bid request to each connected demand partner whenever an ad opportunity becomes available. Each partner responds with a bid, and the highest eligible bid wins the impression. Adding a demand partner means adding more bidders to that auction — more competition for the same inventory.

With robustmonetize, the connection runs server-to-server. Your platform sends us bid requests, we respond with bids from our campaigns, and winning ads are delivered through the same pipeline you already use. There is no on-page code to maintain and no change to how your existing demand partners participate.

What publishers gain from an additional OpenRTB partner

Every extra bidder in your auction is another chance for a higher clearing price. Because robustmonetize works alongside your current setup, the revenue you earn today is untouched — our bids simply compete for the same impressions.

• More competition in each auction, which can raise the value of your inventory
• Access to Display, OLV, CTV and Native campaigns matched to your audience
• A server-to-server connection with no client-side tags to slow down your pages
• Your existing demand stack stays exactly as it is

What the integration involves

A typical OpenRTB integration starts with a review of your inventory and traffic. From there, we agree on an endpoint, ad formats and targeting parameters, then run a short test period before going live. Our team works with your AdOps contact throughout, and you keep full visibility into what runs on your inventory.

If OpenRTB is not the right fit, we also integrate through Prebid.js, Google Ad Manager, VAST Tags or Direct Tags — whichever matches how your stack is built.